Saturday, November 30, 2019
On the Road. Maggie Cassidy. The essay Review Essay Example
On the Road. Maggie Cassidy. The essay Review Paper Essay on On the Road. Maggie Cassidy. The essay Lets cut ones way in the all around! Perhaps these words can put the theme of the work, because they frequently uttered by one of the main characters and reflects the attitude of the heroes to the world around them. The plot is not intricate. A couple of guys Sal Paradise (on behalf of the narrator) and Dean Moriarty throughout the book romp from one end of America to the other and back again. Throughout all their journeys surround incredible adventures and mishaps, which reflect the inner world of the characters and their attitude to life. The work is certainly worth considering. Reading it, however, enter into the role of the main characters. Rather to my main character was Dean Moriarty and it was his actions, speech, emotions caused some trepidation in his heart. There is a desire to drop everything and go in any direction, nablyadaya everything around, talking to everyone, forget about any framework in which we are driving social norms and morals, breathing life! Move, move, move! We will write a custom essay sample on On the Road. Maggie Cassidy. The essay Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on On the Road. Maggie Cassidy. The essay Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on On the Road. Maggie Cassidy. The essay Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The truth is after some time come to mind thoughts about the reverse side of the issue. Such a life is meaningless in terms of the benefit. Benefits that can bring into our world. And in the end, this life can get bored. The story shows the life of the characters in the context of several years. Dean manages to marry, divorce, re-marriage, to have children. One thing remains unchanged. Feeling in his soul a certain loneliness, loneliness that despite the everyday, every minute chat with people, no one can fill And he again embarks on a road
Tuesday, November 26, 2019
The Origin of the Popsicle
The Origin of the Popsicle The Popsicle was invented by anà 11-year-old boy in 1905, and it was a fluke. Young Frank Epperson didnââ¬â¢t set out to create a treat that would keep kids happy and cool on summer days for generations to come. He mixed some soda powder and water in a glass with a small wooden stirrer, then adventure called and he wandered off and forgot about his drink. It remained outside overnight.à A Cold San Francisco Night It was cold in the San Francisco Bay area that night. When Epperson went outside the next morning, he discovered the first-ever Popsicle waiting for him, trapped frozen inside its glass. He ran the glass under hot water and was able to pull the icy treat out using the stirrer. He licked the frozen treat off the stirrer and decided it was pretty good. History was made and an entrepreneur was born. Eppersonà named the treat an Epsicle, taking credit where it was due, and began selling them around the neighborhood.à Beyond the Neighborhood Fast-forward 18 years to 1923. Epperson saw a bigger and better future for his Epsicle and he applied for a patent for his frozen ice on a stick.â⬠He described the treat as a ââ¬Å"frozen confection of attractive appearance, which can be conveniently consumed without contamination by contact with the hand and without the need for a plate, spoon, fork, or another implement.â⬠Epperson recommended birch, poplar, or wood-bass for the stick. Now a grown man with children of his own, Epperson deferred to their judgment and renamed the treat Popsicle, as in ââ¬Å"Popââ¬â¢s Sickle.â⬠He moved beyond the neighborhood and began selling his Popsicles at a California amusement park. A Not-So-Happy Ending Unfortunately, Eppersonââ¬â¢s Popsicle business failed to thrive ââ¬â at least for him personally. He fell on hard times in the late 1920s and sold his Popsicle rights to the Joe Lowe Company of New York. The Lowe Company took the Popsicle to national fame with more success than Epperson had enjoyed. The company added a second stick, effectively creating two Popsicles stuck together and selling this double-sized version for a nickel. Itââ¬â¢s rumored that approximately 8,000 were sold on just one hot summer day at Brooklynââ¬â¢s Coney Island. Then Good Humor decided all this was an infringement of its own copyright for ice cream and chocolate sold on a stick. A series of lawsuits ensued with the court ultimately deciding that the Lowe Company had the right to sell frozen treats made from water while Good Humor could continue to sell its ââ¬Å"ice cream pops.â⬠Neither side was particularly pleased with the decision. Their feud continued until 1989 when Unilever purchased Popsicle and, subsequently, Good Humor, joining the two brands under one corporate roof. Unilever continues to sell Popsicles to this day ââ¬â an estimated two billion of them a year in flavors as exotic as mojito and avocado, although cherry still remains the most popular. The double-stick version is gone, however. It was eliminated in 1986 because it was too messy and more difficult to eat than Eppersonââ¬â¢s initial accidental brainstorm.
Friday, November 22, 2019
Car Industry Managers Ethical Concerns
Car Industry Managers Ethical Concerns In the 21st century, business managers have lot of challenges for the business progress, while the main challenges that business managers have are, good use of human resources, about the marketing of the products, long range planning for better results, and better use of analysis towards the foundation for decision making, (Drucker, P.F., Classic Drucker collection). In the early days, a vehicle was prepared by few men, under a shed for the purpose of carriage trade, besides this now car manufacturers are employing specialists in different fields (engineering, economist, marketing experts etc) to overcome different challenges (Christ, The motor industry). In the car industry managers are also facing challenges costs of cars, government policies for the industry, working conditions of the staff, about the oil consumption and pollution. In ethical concerns one of the main practical issues with respect to consumers is prices of cars. Aged people and people with low income prefer cars o f low prices. In the words of Arndt Ellinghorst (head of automotive research at credit Suisse), smaller and less expensive cars are preferred by older people because these cars are easy to handle, which results in stronger vehicle downsizing (Daniel Schafe, Financial Times). In consumer concerns another practical issue for the managers is safety and appearance of the cars. Most of the car makers avoid building safety features in the cars which they knew are necessary for the safety of consumers (Ralph Nader, The motor industry). Now people prefer safety and beautiful appearance of cars in different designs (Dannenberg, J. and Burgard, J., Oliver Wyman Journal). One of the most struggling challenges for the car industry managers is staff issues in ethical concerns of consumers. Health and safety is of main priority because employees are the assets of the business and if employees during the work become injured then the business may be suffered and a business can make good profits wit h efficient workers (Cuscio, W.). Another issue is employees benefits, employ benefits include different packages like pension, extra work reward and also include vacations, the other benefit is that the employees must be fairly compensated (Managing services quality journal). Also managers must take into account the working conditions of the employees, employees should be paid according to their work. In addition many companies are not paying their employees according to their work for example, in 2009 Toyota cut pay and working hours of the employees by 10%, there are 4500 employees working in Toyota with basic pay of Ãâà £19000 per year and now losing Ãâà £1900 in a year (Emily Garnham, express news). In respect of consumer concern advertising is also a big challenge for managers. People want true and fair advertising of cars so that they chose their desired cars. Wisconsin law shows that the advertising of cars must be truthful (Wisconsin department of transportation). A nother challenge for the managers with respect to consumers concerns is the government policies for the automobiles (restriction on the imports and exports and custom duties on cars). Consumers are also affected by these policies because in some countries government impose high custom duties on cars so people cannot afford such cars for example, In Ukraine, world trade organization has eliminated the restrictions on eight year old cars and reduced the import rates on automobile from 25% to 10% (China law and practice).
Wednesday, November 20, 2019
Strategic Planning Case Study Example | Topics and Well Written Essays - 500 words
Strategic Planning - Case Study Example In the next part of the report I will be highlighting the areas on which the company needs to stress more and will also make some necessary recommendations. The first thing that GIFC needs to accomplish is that it should define its business, goods and services and also the target customers. Also defining a clear vision for the organization which clearly expresses the intentions of the company and where it wants to be in the future will also help to serve the purpose. Defining their thoughts on social responsibility, culture and ethics will further strengthen the standings of the organization. The company can think of commencing operations in the global market by using effective expansion strategies. This will not only help the company to earn more revenue, but will also allow them to cater to a number of segments around the world. However the growth is directly related with the quality of their service, level of customer service and also the location of the outlets. In order to develop core competencies for itself the company must focus on various aspects. Some of the evident factors are variety of dishes, authenticity of the ingredients, and ambience of the outlets. Furthermore the company should also develop a strong customer relationship management tool, which will ensure highest level of customer satisfaction and they could even become a word of mouth promoter for the company. One of the important suggestions for the company is that while getting into any new kind of activity, the company should perform an analysis of the macro environment. This will help them to make decisions purely based upon the external situations and can sustain with it for a longer period of time. Strategic planning is defined as the process by which the management personnel of the company decides about the objectives of the company and also defines the proper courses of action required to achieve the objectives (ââ¬Å"Strategic Planningâ⬠). It is also referred to as a
Tuesday, November 19, 2019
Analysis of the Moto X Advert in the New York Times Essay
Analysis of the Moto X Advert in the New York Times - Essay Example The messages spread have had different effects on society with some having devastating results in the form of many disfigured minds. A villain who spreads this phenomenon is punishable by law, and deserves to be apprehended. However, this is not possible as it cannot be touched and therefore apprehended. This is because the villain guilty of these charges is the advertising for different products that exists in various forms of media. From our child years to the adulthood stage of life, the advertising that is everywhere like the air we breathe, spreads ideas that our minds feed on flooding them with fuzzy perception towards life. The common depthless idea portrayed in advertising images of today is the perception that perfection in life and happiness goals shared by individuals are easily attainable through the use of the products depicted in the images used in the adverts. Generally, advertisers use this technique to market their products through maintaining a grip on the consumers ââ¬â¢ minds by keeping them coveting the lives in the adverts (Beasley and Marcel 15). This happens at the expense of consumers losing their focus on the more meaningful aspects of life. This principle is behind many print adverts in many magazines as in the Moto X Smartphone adverts. In the Wednesday July 3rd issue of the New York Times, advertisers posted a splitting image to advertise the new Smartphone that suggests the phone to be in the leagues of new generation innovative Smartphone available in the market through the use of various imaging techniques. Using imagery that attests to social and economic desires, special effects, color use, text and advert general layout as well as its placement, Motorola X Smartphone advertisers are making a statement that owning the phones makes one a part of a young urban generation, which has an affinity for technology innovations and economic mobility. Core arguments The adverts core argument lies in the statement ââ¬Å"The first Smartp hone you can design yourselfâ⬠("Moto X" 6). This portrays the Moto Xââ¬â¢s customability to as one that focuses on the needs of the consumer. The argument thus argues that the phone is specifically designed to address the needs of the American population, as it is ââ¬Å"as unique as you areâ⬠. The statement, ââ¬Å"Designed by you. Assembled in the USAâ⬠is used as the claim for the advert carrying the whole idea used in the marketing of the product ("Moto X" 6). This statement claims that one should be able to design his or her own Smartphone. The ad emphasizes the fact that unlike most Smartphone in the American market, the Moto X is assembled in the United States and is therefore designed for the American people. This claim may be harmful to the markets of the United States as it may incite the resistance against products produced in foreign countries especially Asian countries that where most consumer electronics are based. Target market The target market of the advertisement can be looked at from two directions. First, the advert simply targets the American people. The claims that the phone is the first Smartphone assembled in the United States specifically targets the American population as it seeks to distinguish the production of the phone from the production processes of the other Smartphones in the market. The portrayal of the product a one that is local seeks to bring a sway of the American people based on their patriotism. The other target market view is based on the phoneââ¬â¢s customability. The ad states that the Moto X is the first Smartphone that allows one to design him or herself ("Moto X" 6). As such, the advert seeks to portray the phone as one that allows the consumer to customize it to suit his needs. The main aim
Saturday, November 16, 2019
Managing Food Allergies and Intolerances in the Hospitality Sector Essay Example for Free
Managing Food Allergies and Intolerances in the Hospitality Sector Essay A food allergy is the response of the body to a food or protein the body perceives as injurious and therefore produces antibodies (Eigenmann, 2009). Highly popular are allergies towards nuts, eggs or seafood. The symptoms can vary from swelling of the throat or mouth, skin reactions, noxious feeling, breathing difficulties or even collapse (Busky, 2012). Intolerance on the other hand is the reaction when the body is not able to deal or digest a kind of food because the body misses or cannot produce certain enzymes. Most commonly known are lactose and gluten intolerances which are coeliac disorders. Triggering a malabsorption of several nutritional ingredients the sufferer has to deal with indigestion, mild abdominal (stomach) pain, bloating, occasional changes in bowel habit, such as episodes of mild diarrhoea or constipation, loss of appetite, weight loss or even vomiting (National Health Services). All these symptoms give high restrictions during daily life and require careful attention. Further the term of anaphylaxis appears quite often in the context of food allergy. Anaphylaxis describes an extreme form of imunsystem reaction to a chemical contact with of a substance of the sufferer within the environment. It impinges on the whole body and can in worst cases lead to an anaphylactic shock which often causes death (National Health Services). The British Allergy Foundation stated that in 2012 up to 21 million people in the UK are affected by food allergies and that almost 10 million of them are suffering from more than one allergy. They further estimated that by the year 2015 almost 50 per cent of the Europeans will suffer from an allergy. These facts are already allowing an insight into the importance of the topic in the hospitality industry and its uprising as a contemporary issue of increasing significance. In the following section some general information and research and three food allergy organizations will be presented more in detail. The topic will be presented with a detailed view on the approach in restaurants. The key findings will be evaluated and summarized in the conclusion. Discussion General Information Allergens in food are not always labelled and indicated on product or menu items. Further as per the findings of Pratten and Towers (2003) there is high education and training for hospitality workers in terms of food hygiene and preparation but with no deeper focus on handling food allergies. Eating out therefore becomes a difficult challenge especially for families. Especially, after reviewing a study of Cathy A. Enz on behalf of the Cornell Hospitality Quarterly in 2004. Her findings show that for restaurant managers and owners the level of concerns regarding food allergies lays only with 3,3 % (out of 100%) and is ranked on the sixed position out of eight criteria (see appendix, exhibit 1). As per Allergykids. com four in ten UK school children have an allergic condition. Hence the parents have to control and watch after their children much more to ensure their well-being. The founder and CEO of Allergyeats. com, Paul Antico states ââ¬Å"First and foremost, Iââ¬â¢m a dad of kids who have food allergies. I understand the concerns of parents and know what itââ¬â¢s like to be constantly on guard. â⬠Adding to this statement, seven out of ten sufferers say their allergy has an adverse effect on their lives (Allergykids. com, 2012). This is clearly showing the impact on the hospitality and the need for adaption in the service offer. Within the issue of Food Allergies there have been several approaches to ease and make the topic more valid and accessible on the consumer as well as on the service providers ââ¬Ëpoint of view. The Food Allergen Labeling and Consumer Protection Act One step was the Food Allergen Labeling and Consumer Protection Act of the second of August of 2004 which came into effect on the first of August 2006. It obliges manufacturers to label and indicate common allergens like nuts or milk on their product on a clear and comprehensible way (Food and Drug Administration, 2004). Whereas it is questionable if the consumer can be assured by this with correct labeling. The Food and Drug Administration is randomly inspecting different food packaging for the allergen label but it is shady if some products might just slip through and give wrong indications for the consumer. Nevertheless nowadays there is a wide range of products (for example in a supermarket with an average of 50,000 products (Google Answeres)) and most of them are food items. Therefore the control of all packaging becomes a heavy challenge. However the first step is the mplementation of such a law. Regarding the fact that the Act is in effect since 2006 it can be estimated that products have been relabeled over the years and especially new products introduced the allergen label by entering the market. The Gluten Free and Allergy Free Passport The Gluten Free and Allergy Free Passport organization are ââ¬Å"Educating the World about Food Travel since 2005â⬠(GFPassport, 2012). The below graph is showing their approach to necessary communication between restaurant and allergy sufferer: Fig. 1 Gluten Allergy Free Passport, 2012 On both sides, on the guest perspective and the restaurant perspective there should be previous education. The Guest, in this case the allergy sufferer needs to assess his comfort level by for example talking to the wait staff. After identifying the eating options the guest conducts the pre planning and starts the interaction with the restaurant. Communication the guest? s needs and specifications are crucial and the first step in the interaction. Ordering the meal and receiving it, the guest should provide feedback about his experience. At the same time not only the guest has to be cautious, the wait staff and the cooks have to understand the guest needs and facilitate the specification ordered by fully ensuring safety for the guest. After the meal is delivered the staff should follow-up not only for the well-being of the guest but also to apply critical feedback. The Chef? s Card To ease this communication between the customer and the restaurant some organisation like the Allergy Free Table LLC company introduced a useful tool. The company is trying to educate and provide information in that area. But not only the provision of important information about allergies and intolerances, facts and figures, problems and risks is their aim but they also giving solutions to make daily life for allergy sufferers easier. One of their approaches is the Chef? s card. It is similar to a business card indicating the allergy of the consumer, the degree of the allergy and the actions to be taken in case of an allergic reaction. Example of Layout of Chef? s Card: Fig. 2: Allergy Chef? s Card (Allergy Free Table, LLC, 2012) The Allergy Free Table LLC.à Co provides sample cards and individual adjusted templates which are provided for free download and print out on their website. This approach is widely spread and having a look through the World Wide Web a lot of positive comments regarding this idea can be found. On the forum for Food Allergy Support, members are commenting ââ¬Å"We go out eat a lot and we use the Chef? s Card [â⬠¦]â⬠, ââ¬Å"[â⬠¦] the cards are useful [â⬠¦]â⬠or ââ¬Å"[â⬠¦] Im all for chef cards! [â⬠¦]â⬠. Further there can be services found other online services as SelectWisely. com which is providing Chef? Card with the focus on people travelling and therefore translating them in the respective language. From the customer and the restaurants perspective the Chef? s Card is an effective approach to this serious issue. The customer receives the feeling to be taken more serious with the special demand. Further for example the wait staff have something to hold in the hands, which can be handed over to the kitchen staff and results in more security as the level of miscommunications is narrowed. Particularly while travelling the Chef? Card is relieving the customer from feeling stressed eating out as well the restaurant obtains a clear guideline to handle the guest conveniently and most important safely. To sum up the approach of the Chef? s Card is an innovative approach which eases the concern of food allergy issues in restaurant for both parties. The Food Allergy and Anaphylaxis Network Despite many online communities (e. g. the Allergy Free Table LLC. Co) are providing information the most popular one might be the Food Allergy and Anaphylaxis Network. The Food Allergy and Anaphylaxis Network (FAAN) are calling themselves the ââ¬Å"most trusted source of informationâ⬠and can record over 22,000 memberships in the year 2012 (FAAN, 2012). The network is funded by the annual membership fees, donations and charity events like the yearly FAAN Walk for Food Allergy. They are committed to increase the awareness of the impact and implications of Food Allergies, the provision of education for young and old, advocate further research into the topic. The FAAN offers programs like the ââ¬Å"[emailprotected]â⬠program which is a package including nformation material as well as implementation and management strategies for schools (FAAN, 2012). Moreover they understood that ââ¬Å"Eating away from home can pose a significant risk to people affected by food allergy. Research suggests that close to half of fatal food allergy reactions are triggered by food served by a restaurant or other food service establishmentâ⬠(FAAN, 2012). So they are approaching restaurateurs directly and are calling up on more training for hospitality staff: ââ¬Å"Education, cooperation, and teamwork are the keys to safely serving a guest who has food allergies. All food service staff ââ¬â including restaurant managers, servers, and kitchen staff ââ¬â must become familiar with the issues surrounding food allergies and the proper way to answer guestsââ¬â¢ questions. Further, they must know what to do if an allergic reaction occurs. â⬠The network emphasises on cooperation between the restaurants and customers to ease the barriers and to diminish the risks for allergy sufferers while eating out. The handbook for training of hospitality staff is only one of the collections of information which is provided for free on the FAAN? s homepage. Reviewing the amount of information which is available especially online restaurateurs should no longer hesitate to implement the handling of food allergies as an inherent part of their standards and policies. Much information is available for free and some managerial strategies and ,of course training sessions, will cost some money. Nevertheless this undertaking is not too difficult as food safety and hygiene procedures are already applied in gastronomic enterprises. As shown above the need for an extension to allergy concerns from the customers? side is omnipresent. Although that the adaption of this issue will cost time and money in return target markets and customer acquisition will be promoted. The Trend of Labelling Menu Items Food labelling is only mandatory for products coming from the manufacturer, so those which are e. g. bought in supermarkets and grocery shops. This labelling format has been improved by the Codex Alimentarius by the Commission of the Food and Agriculture Organization of the United Nations and the World Health Organization in 2003 also adapted by the European Parliament and one year later in the USA. It regulated that foods triggering ensitive reactions have to be labelled. Current discussions about having restaurants to label their menu items are on-going but ââ¬Å"[â⬠¦] the restaurant industry argued that mandatory labeling would be a significant burden on most restaurants, the majority of which are small businesses that do not have the technical ability and/or knowledge to provide and publish such dataâ⬠(Pizam, 2011). Restaurants mostly object menu labeling. Small businesses only produce in small amounts and menu items change frequently which would imply additional financial expenditures on the menu design. Further restaurants are arguing that the demand for labeled menus is not high enough. Attempts with calorie and fat indications mostly failed in past years. The demand for low calorie and low fat items in comparison to the conventional products was not high enough (Din, Zahari, Otham, Abas, 2012). It is questionable if this failure of menu indications is significant in the debate about labeling menus for allergy sufferers (Pizam, 2011). The quoted arguments are comprehensible but the extreme defensive attitude should be dropped. The request for menu labeling must not be a generalized demand but a compromise could be formed. Restaurants could have some additional menus indicating a detailed description of the menu ingredients. Other than that the restaurant might be able to guarantee that the cook on shift knows all its products and ingredients. This could be done by narrowing the amount of suppliers, brands and by maintaining the supplier for basic products. Maintaining loyal to a supplier as a plus would reduce purchase costs as restaurants receive better prices with long-term contracts. Conclusion Concluding from the findings the issue of food allergies in restaurants will be of increasing concern in the following years. Therefore there is every indication to find common approaches and standards to build up a convenient interrelation between customers and restaurants. The customer, most of all, needs to develop the trust to the restaurateur of being served in a serious and safe manner. The presented concept of the Chef? s Card is a recommendable and effective way to ease the communication for the special requirements of an allergy sufferer. Further the restaurant can handle the conveyed responsibility with more secureness and assurance. As the research has shown labelling the menu to needs of allergy sufferers is still in heavy discussion. Nevertheless a common standard should be introduced in order for the restaurant to clearly follow any special requests. To conclude in the future an overall standard is required in restaurants. Procedures should be extended and the implementation of allergy handling should be a standard for all gastronomy venues. The load of information is immense and the accessibility is there. Hence restaurants have little excuse too not implement some new strategies in their procedures. Although staff turnover is very high in the hospitality sector which is complicating the demand for additional training, hygiene and food safety instructions are mandatory for all hospitality staff. So why not extend and cover the issue of food allergies at the same time. Consequently restaurants could be labelled as being trained in allergy concerns and customers can easily choose to eat out.
Thursday, November 14, 2019
SWOT: The Better Way Company Essay -- gardening, revenue, segmentatio
The Better Way Company started in 1988 in a 3 unit building with 10 employees. This was the brainchild of Dr. Amornthep Deerojanawong who wanted to bring quality products to Thailand consumers at an affordable price. The company started with 10,000,000Baht and its current sales for 2012 were 10,000 million Baht (ââ¬Å"Historyâ⬠, 2014). In addition its current office is a luxurious building site on 30 acres located on Ramkhamhaeng Road in the suburbs of Bangkok boasting ââ¬Å"Future Gardeningâ⬠by French botanist Mr. Patrick Blanc (ââ¬Å"Historyâ⬠, 2014). The company has quickly grown with its direct selling approach, fast deliver of products and increase branding. The company has combated several issues over the years to gain market share, loyal customer base and an increased sales force. In addition, the company experienced a major setback during the flooding but was able to regroup and reestablish its self very quickly. When the founder died, his son Danai Deerojanawong took over the operation of Better Way with a vision to grow the company into a national brand (ââ¬Å"About Usâ⬠, 2014). The company has maintained a competitive edge with its technological warehouse and upgraded technological call center. This system tracks the production, orders and inventory to ensure available of product and accuracy of orders. The Better Way company has received several award and world certifications including GMP-Food and Drug Administration Ministry of public Health Bangkok, Thailand; TUV Cert-ISO 9001:200, GMPH, NOF, R&D, Thailand Best, Thailand Super brand 2004-Gold, Super brand Thailand 2003-2004, Super brand-England-Thailand Choice 2011 and its Fusion HD Powder Foundation on SPF25 received the Cosmetics & Toiletries R&D Award 2011. In addition the c... ...Cited Asean free trade area. (2014, January 8). Retrieved from http://www.asean.org/communities/asean-economic-community/category/asean-free-trade-area-afta-council History. (2014, February 6). Retrieved from http://www.mistine.co.th/en/company/history.php Mistine, (2014, February 7). Retrieved from http://www.mistine.co.th.php About us. (2014, February 6). Retrieved from http://www.mistine.co.th/en/company/about us.php Pongvutitham, A. (2012, January 30). Better way has a big plans for Mistine in asean market. The National. Retrieved from www.nationmultimedia.com/business/Better-way-has-big-plans-for-mistine-in-asean-mark-30174717.html Ferrell, O. C., & Hartline, M. (2011). Marketing strategy. (Fifth ed., pp. ). Mason, OH: South-Western Cengage Learning. Retrieved from https://www.betheluniversityonline.net/mba/SectionFramework.aspx?SectionID=783
Monday, November 11, 2019
Passion History
What is my passion? I feel as though I have many things I am passionate about in life. I'm also sure I will learn new things I am passionate about as I become more educated and grow older and wiser. To name a few I am passionate about animals, reading legal case studies, raising my daughter to be a strong and independent lady, education and lifelong learning. My passion that I will be talking about Includes hard work, dedication, motivation, and education. My passion Is to provide my daughter with everything that I feel wasn't offered to me. To make sure she takes hold of every read opportunity in front of her.To make sure nothing passes her by, I have a passion to teach her everything I have learned and to help her and be there whenever she needs me. My passion is to have the relationship with my daughter that I always wanted with my mother. ââ¬Å"And mothers are their daughters' role model, their biological and emotional road map, the arbiter of all their relationshipsâ⬠by V ictoria Seconds. (Quote Garden, 2011) This quote ties in perfectly to my passion for my mother-daughter relationship. What Is a role model? A role model is someone others look up to. They create a want in others to better themselves.Anyone can be a role model. Nowadays, I'm working on being a good role model for my daughter and she seems to be my role model in that process. What a great little person she Is! Little girls Imitate their mothers and look up to them for emotional support. This quote Is basically saying that everything I do ultimately effects what my daughter will do. It's like follow the leader; to instill leadership in a person one must be a good leader. ââ¬Å"A daughter needs a mom to make sure she keeps true to her heart, to comfort her wrought her tears, to challenge her to strive for what is just beyond her reach. (Lang, 2004) These are Just some of things needed from a mother to a daughter. The mother daughter bond is necessary in the development of raising a lit tle girl to be everything she wants to be and more. I must teach my daughter to never stop at her potential but to exceed It. My Job Is to be everything I want my daughter to be and more. To provide her with the proper education, home life, support, and love that she needs. To be there for her In any way she needs. Nothing Is Impossible and everything Is possible when you set your mind and on It.
Saturday, November 9, 2019
The Nature of International Politics
The Nature of International Politics The first principle that Thucydides addresses regarding the nature of international politics calls into question the conclusive goals that each individual entity in the world of international relations deems most important. Thucydides states that a country or stateââ¬â¢s ultimate goal is to gain power and ruling over other nations. He illustrates this best in The Melian Dialogue through the actions of the war-loving Athenians.In their effort to maintain their stance of power against their rival Spartans, they travel to the island of Melos with the goal of conquering the Melians; either through force or through the Melian surrender. The people of Melos wish to remain neutral friends of both Sparta and Athens, but the Athenians will not hear of it. In their eyes, staying on friendly terms with a neutral country would be construed as a sign of weakness and fear. The Melians refuse to surrender, resulting in the ultimate destruction of their societ y while the Athenians gain further rule and power for their empire.However, I believe that this principle need not to always hold true, especially in the terms of war through diplomatic countries such as the United States of America. The United States has always held its principles in the effort to spread democracy and morality in the international realm. In The Fog of War, John F. Kennedy disproves Thucydides first principle. In the midst of the Cuban Missile Crisis, the last thing Kennedy and his Secretary of Defense, Robert McNamara, wanted to do was to attack Cuba or go to war with the Soviet Union to gain power or ruling in any sense.They wanted to deal with the frightening presence of the Soviet Unionââ¬â¢s extensive nuclear warheads on Cuban soil in the most diplomatic way possible in order to avoid nuclear war. While this was best for the self-interest of the American people, it was also for the benefit for the citizens of Cuba and the USSR, as nuclear war destroys nation s. Thankfully JFK had the help of a man named Tommy Thompson on his team who personally knew the Soviet Premier Nikita Khrushchev. Thompson urged Kennedy to go forward with negotiations with Khrushchev in order to end the Cuban Missile Crisis peacefully.Luckily, it worked. Kennedy and Khrushchev reached an agreement that the Soviet Union would dismantle the weapons as long as the United States would not invade Cuba. Through the peaceful, yet stressful, negotiations, both JFK and Khrushchev went against the international principle that countries only aim to rule and conquer, and instead in the arms of a rational governing body most often the countries own self-interest for safety overrules the desire to prove their power over other countries.Thucydidesââ¬â¢ second principle of international politics relates to the idea that between a world of expansive cultures and beliefs, there is no international moral code for war and relations between states. In the Melian Dialogue, Thucydide s exemplifies this idea through the war practices that the Athenians practiced in regards to the Melian people. While some may argue that their initial attempt to discuss the impending attack while offering the option of surrender was ââ¬Å"humaneâ⬠, the brutal force they eventually brought upon the Island of Melos outweighed their weak attempts in the beginning.Once the Melian people surrendered, the Athenians put all men of military age to death and sold the women and children as slaves. The Athenians practiced the ââ¬Å"might makes rightâ⬠way of thinking about morality: that those who hold the most power also hold the ability to decide what actions are appropriate where they deem fit. In this case, they were the mighty ones. Their forceful actions toward the Melians were justifiable in their eyes, but across cultures such actions could easily be deemed excessive and radical.Therein lies Thucydidesââ¬â¢ argument that there is no such moral code that every nation ca n be held accountable to. In The Fog of War, Robert McNamara is horrified with such a truth, and wonders aloud ââ¬Å"What is morally appropriate in a wartime environment? â⬠He illustrates his question by describing ââ¬Å"Agent Orangeâ⬠, a chemical that was approved for usage during the Vietnam War while he was acting Secretary of Defense. ââ¬Å"Agent Orangeâ⬠is a chemical that was often used to take the leaves off of trees, and after the war was discovered to be highly toxic and lethal.The usage of ââ¬Å"Agent Orangeâ⬠killed numerous citizens and soldiers who were exposed. He continues to ask whether those who issued the approval of ââ¬Å"Agent Orangeâ⬠criminals? Within the definition of the word ââ¬Ëcriminalââ¬â¢ is the assumption that there is a crime being broken that is made illegal by a system of written laws. But McNamara points out that there are no such kinds of laws in war to determine what is acceptable and what is not and ultimately there is no such thing as an international moral code that can be upheld, especially in the times of war.While there exists no international moral standard, does that mean that no state can be trusted? Thucydidesââ¬â¢ third principle of international politics would answer ââ¬Å"yesâ⬠. He believes that in the sense of self-interest, one state cannot rely upon alliances and only those alliances that are in line with national honor should be upheld. This principle is evident in the Melian Dialogue when the Melian people state their hope and belief in the Spartan people coming to their aid in the prospect of attack from the Athenians.They believe that if not solely for the Spartanââ¬â¢s will to preserve their neighboring allies (that will surely take note if they donââ¬â¢t come to aid Melos), then for the kinship of the Melian and Spartan race. Ultimately, the people of Melos are proven to have had too much hope in the Spartans, as no one comes to their aid. However, muc h like in the throes of friendship where not all can be trusted, surely some friends and allies can. The Fog of War displays a twisted sense of camaraderie between the USSR and Cuba, a bond that was forged in the joint disparage toward the United States.Their alliance built and housed nuclear weapons on Cuban soil, weapons that had the ability to destroy most of the continental United States. Once the American Government took hold of the dangerous situation and offered negotiations to the USSR in the hopes of avoiding destructive warfare, Nikita Khrushchev had a decision to makeâ⬠¦and he had two major options. He could ignore the offer of diplomatic problem solving and strike the United States with the nuclear weapons or he could agree to the negotiations JFK brought to the table.On the one hand, attacking the United States guaranteed a responsive strike from the US that would undoubtedly destroy Cuba and kill thousands (not to mention create real problems between the USSR and t he US). And on the other, he could agree to take out the weapons in return for the promise that the US would not attack Cuba. He could be known as the man who saved Cuba from an attack by the United States and could gain national respect for upholding USSR honor and morality.Despite the disturbing urgings from war-mongering Fidel Castro, Khrushchev decided to agree to negotiations. While his actions may have been solely done for self-interest and preservation of the USSRââ¬â¢s teetering relationship with the US, he ultimately had the interest of the people of Cuba in mind even when their own President did not. This act by Khrushchev, despite the reasons behind it, upheld the ideals of alliances: that one nation must be reliable and ready in the ability to protect the people and rights of the ally nation.
Thursday, November 7, 2019
Free Essays on Robert Frost A Tree At My Window
such as ââ¬Å"between you and meâ⬠(4). Frost gives this tree a personality so the speaker can have something to relate to himself. The speaker, now reaffirmed by the security of his friend the tree, allows himself to drift off into sleep. This image is conveyed in the line, ââ¬Å"vague dream-head lifted out of the groundâ⬠(5). The next couple of lines symbolize the speaker in a state where reality and dreams become intertwined. While in this dream state the speakerââ¬â¢s senses are incredibly amplified. Touch, taste, feeling, the sound of ââ¬Å"light tongues talking aloud could be profoundâ⬠(7-8), are all intensified. In the previous two stanzas, Frostââ¬â¢s attitude towards the speaker is positive. As the third stanza begins, the speakerââ¬â¢s voice becomes sad and negative. It seems as though the speaker is having a nightmare as he and the trees are ââ¬Å"taken and tossedâ⬠(9). The speaker is ââ¬Å"sweptâ⬠(11) so far away in his dream that he must have the tree to help anchor him and bring him back to reality. Frostââ¬â¢s attitude towards the speaker changes in the last stanza. This part of the poem really throws off the reader. The speakerââ¬â¢s focus changes from his dream and his connection with the tree to how their paths crossed. Fate brought ââ¬Å"our heads togetherâ⬠(13) and ââ¬Å"her imaginationâ⬠(14) made us one. The last two lines are the most interesting. The speaker is commenting on the tree ââ¬Å"concerned with the outerâ⬠(15), and himself think... Free Essays on Robert Frost A Tree At My Window Free Essays on Robert Frost A Tree At My Window In Robert Frostââ¬â¢s poem, ââ¬Å"Tree at my window,â⬠the author uses imagery to characterize the relationship between the speaker of the poem and the tree outside his window. The tree represents the speaker in both of his conscience and subconscious states. Frost uses phrases such as ââ¬Å"my sash is loweredâ⬠and ââ¬Å"curtain drawnâ⬠(line 2-3) to convey that the speaker has let his guard down and given into sleep. The speaker develops a trust and common understanding with this tree with words such as ââ¬Å"between you and meâ⬠(4). Frost gives this tree a personality so the speaker can have something to relate to himself. The speaker, now reaffirmed by the security of his friend the tree, allows himself to drift off into sleep. This image is conveyed in the line, ââ¬Å"vague dream-head lifted out of the groundâ⬠(5). The next couple of lines symbolize the speaker in a state where reality and dreams become intertwined. While in this dream state the speakerââ¬â¢s senses are incredibly amplified. Touch, taste, feeling, the sound of ââ¬Å"light tongues talking aloud could be profoundâ⬠(7-8), are all intensified. In the previous two stanzas, Frostââ¬â¢s attitude towards the speaker is positive. As the third stanza begins, the speakerââ¬â¢s voice becomes sad and negative. It seems as though the speaker is having a nightmare as he and the trees are ââ¬Å"taken and tossedâ⬠(9). The speaker is ââ¬Å"sweptâ⬠(11) so far away in his dream that he must have the tree to help anchor him and bring him back to reality. Frostââ¬â¢s attitude towards the speaker changes in the last stanza. This part of the poem really throws off the reader. The speakerââ¬â¢s focus changes from his dream and his connection with the tree to how their paths crossed. Fate brought ââ¬Å"our heads togetherâ⬠(13) and ââ¬Å"her imaginationâ⬠(14) made us one. The last two lines are the most interesting. The speaker is commenting on the tree ââ¬Å"concerned with the outerâ⬠(15), and himself think...
Monday, November 4, 2019
Reflection Essay Example | Topics and Well Written Essays - 250 words
Reflection - Essay Example For students and teachers in academia, internet has become not only a boon but an indispensable part of life. Information retrieval from sites like sweetsearch, spezify, Google, Google scholar, wolfram alpha and itunes has become a childââ¬â¢s play. These are interesting but important search engines which can provide one with huge data of information of specific topic. If one starts to search for ââ¬Ëdeliciousââ¬â¢ in these search engines, one would get from information from books, blogs, cooking, apple downloads to the smallest but repulsive creature which could be found delicious by some tribe! The wide scope of word ââ¬Ëdeliciousââ¬â¢ defies imagination and would become most confusing if it is not affixed with some criteria like book, music or even a place. So one needs to use technology with great care and seek information that is specific. The internet has provided us with huge database of knowledge that can be accessed with the press of few buttons. The more one uses it, the more proficient one becomes so everyone in academia is advised to make the best of technology. (words: 277)
Saturday, November 2, 2019
Case Analysis Study Example | Topics and Well Written Essays - 1000 words
Analysis - Case Study Example Two thousand and five was the first time when Dietary Guideline for Americans (DGA) made a major federal nutrition policy guideline on the specified limit of the amount of sodium that should be consumed. The policy recommends that any individual of two or additional years are supposed to consume less than 2,300 mg of sodium every day. In addition, individuals perceived to be at high risk of contracting diseases caused by over consumption of sodium such as hypertension, middle-age, and older adults are recommended by the DGA to take sodium of not more than 1,500 mg a day. The analyses that have been made so far indicate that 69 % of American adults would fall under the recommended people to take low level of sodium (CDC, 2009). According to DGA, measures of salt during cooking and use at the table fairly have been stable and relatively small as compared to other amount of sodium found from other sources. In addition, the National Health and Nutrition Examination Survey (NHANES) has su ggested that platforms for reducing the salt consumption of a populace may be utmost fruitful if they are intended to focus on decreasing salt additional in the course of food processing in addition to changes in food variety. The recommendation to consume sodium that is lower than 2,300 mg every day by an organization known as theà Dietary Guidelines for Americansà is similar with the recommendations that were made by the Institute of Medicineââ¬â¢s (IOMââ¬â¢s). In their reports, it is evident that a majority of adults consume foods that have high level of potassium, water, chloride, sodium, and (IOM, 2005). In addition, their findings ascertains the necessity for public health tactics to moderate sodium consumption as well as the progress of substitute handling skills to ease the sodium content of nutrition. The IOM also emphasizes that distinct devotion should be specified to maintain texture, taste, low cost, and satisfactoriness of the end user. There has been many co ntroversy surrounding recent recommendation regarding the extension of the amount of sodium intake from groups that have the highest risk to the general American populations. According to experts, Americans need to reduce their intake of sodium, and this will promote a longer lifespan for the American population. Their recommendation is on the basis of different panels that offer their expert advice regarding human health. Studies based on the results of clinical results as well as other studies show that there are many advantages of consuming low sodium (Kovner et. al, 2011). These findings indicate that a diet that involves a low amount of sodium lowers the chances of individuals to succumb to cardiovascular related deaths. This finding serves to add strength to the recommendation by experts that Americans ought to reduce their sodium intake. It is important that people with hypertension or older individuals to consume low amounts of sodium to reduce the degree of putting their li ves at risk. Public health policies in America are then able to include not only the citizens who are at a high risk but the general American population. This is why the experts who made recommendations that Americans need to
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