Pepsi and Coke Financials Essay Example | Topics and Well Written Essays - 500 words

Pepsi and Coke Financials - Essay Example In both ratios, Pepsi emerged to be superior noting that even without its inventories; its current assets can more than pay-off all its short-term liabilities. In terms of moving its inventories to the market, Coca-Cola shows advantage because of its lower inventory ratio. Pepsi and Coca-Cola display always the same capital structure with creditors and investors having 50-50 contribution in its assets. It should be noted that both companies have 0.50 debt to equity ratios indicating that there is an equal share between creditors and equity holders. Profitability ratios including net profit margin, return on assets, and return on equity shows that Pepsi is performing better. Even though Coca-Cola has a higher net profit margin and a stronger cost management techniques, this is offset by Pepsi's higher return on assets and return on equity. It should be noted that the net income of Pepsi generated more value to the company's resource and investors. The higher return on equity has become the primary basis of this recommendation. Realizing that the goal of a business organization is to maximize shareholder wealth, it is important that it shows a high return on equity.

Analyzing an advertisement poster Essay Example | Topics and Well Written Essays - 750 words

Analyzing an advertisement poster - Essay Example Ultimately, the paper will draw a conclusion with relation to the advertisement poster. Notably, the ad uses different colors to capture the attention of the audience. The blue color at the top of the ad seeks to inform the audience that FIFA 14 is available on PS4. The foreground of the ad has bright colors to capture the attention of the eye while the background has a dark color to create a comfortable color mix. Moreover, the colors in this ad represent the various football sponsors of FIFA 14 video game as well as the identity of one of the successful football in the world. The color mix in this ad creates a very effective visual effect that helps the target audience to relate with the product. Furthermore, the ad uses a human figure to present its message to the target audience. The human figure in the ad represents Lionel Messi who is the most decorated player in the world who plays for Barcelona, which is a very successful football club. The human figure relates the product with success and hence encouraging the audience to buy the product with a promise of becoming like Messi. Moreover, the ad depicts the product in a very clear way. Indeed, the audience can easily identify the product and the body that licensed the product subject to the good mix of colors and the large font of the product description. Various words and texts appear on the image. These words and texts are clear and represent the product, the sponsors of FIFA 14 video game, and the official bodies that licensed the product. Moreover, the words and texts represent the device, which supports the application of this product. Furthermore, the texts represent the sponsor of the club shown on the image. Notably, the image has a defined boundary. The name of product is at the center of the image while the human figure aligns to the left. The name of the device that supports the application of the product is at the top of the image with a unique color. The ad uses